Client
The Learning Conference
AKA LearningCon
Year

2020

Categories
  • Conference
Attributes
  • HTML/CSS
  • Illustration
  • Instructional Design
  • Branding
  • After Effects

Created by Learning Designers for Learning Designers

It’s not very often that I get the chance to work on my own personal projects but 2020 gave me that opportunity…to run The Learning Conference.

Disenchanted after being asked to pay to speak at a learning conference in Melbourne (as they insisted I was a vendor). It got me thinking, if this conference is charging for their speakers, surely their sessions are going to be sales pitches rather than imparting expert knowledge, like I do when I’m speaking at conferences.

I conducted some research to find out what other Learning Designers wanted from a conference specifically for Learning Designer.

My research identified that:

  • 98% of respondants interested in attending the conference classed themselves as intermediate or advanced practitioners
  • 78% didn’t feel that sessions in previous learning conferences were targetted towards Learning Designers
  • The most popular sessions they were interested in were create (making something led by a facilitator), showcase and discussion panels.

I rolled my sleeves up and started creating ‘The Learning Conference’ – An online conference created by Learning Designers for Learning Designers! A place of inspiration for learning designers around the world who have a desire to create better learning experiences.​ Full of practical sessions, where learners could find out how solutions are created by exploring real examples. Without people left wondering, “How did they do that?”. Lastly, no sell zones, so attendees would be with practitioners like them, not vendors.

Branding

The Learning Conference

I had lots of fun creating the website and branding for 'The Learning Conference', otherwise known as 'LearningCon'.
I created a modern brand that looked very different from any other Learning Conference in Australia. This brand gave the attendees the confidence in the experience and also some of the best Keynote speakers in the industry the confidence to get onboard.

Checkout the website
media The Learning Conference
youtube The Learning Conference
Video Production and Editing

The Show

Along with creating all the promotional and conference video assets, in the build up to the conference I ran a Learning Design competition called 'The Show'! 64 participants battled one another to win the Best Learning Designer Award. The learning community choose who they wanted to win this exciting prize.

Watch The Show
Marketing

Social Media

I created all the social media collaterall using Adobe XD, which allowed for a the assets to be developed fast and looking polished in Instagram, LinkedIn, Facebook and Twitter.

Check out the posts
socialmedia The Learning Conference
app The Learning Conference
Development

The Learning Conference App

To accompany The Learning Conference was an App. It allowed attendees to review the days schedule, read more about the speakers, download the resources and watch the recap videos.

stamp The Learning Conference