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Finding great images for your eLearning projects

by
Cath Ellis

Elevating the Art of Image Sourcing in eLearning Design

In the rapidly evolving world of eLearning design, the importance of high-quality visuals cannot be overstated. As instructional designers, we are tasked with creating engaging, effective, and visually appealing content that resonates with diverse learners. In a recent episode of The Learning Pro Live, I had the pleasure of discussing this very topic with members of The LX Collective—Troy Ashman, Emma Pawson, Amanda Nguyen, and Shirleen Wong. Together, we explored our strategies for sourcing and utilising images in eLearning projects, sharing insights and tools that have transformed our workflows.

The Evolution of Image Sourcing in eLearning

Sourcing images for eLearning used to be a daunting task. In the early days, the options were limited, and many of the available images were either low-quality or prohibitively expensive. However, as platforms like Unsplash and Pexels emerged, the landscape began to change. These platforms offered a vast array of high-quality, non-stocky images that eLearning designers could use to elevate their courses.

In our discussion, Troy Ashman highlighted the impact of platforms like Freepik and Shutterstock, which have provided more specialised and diverse imagery at accessible price points. He also shared his experience working with Getty Images through a corporate account at Qantas, noting how access to high-quality, industry-specific imagery can significantly enhance the learner experience.

Paid vs. Free

One of the key takeaways from our conversation was the value of investing in paid image repositories. While free platforms like Pexels and Unsplash are fantastic resources, there are limitations—especially when it comes to diversity and uniqueness. Amanda Nguyen and Shirleen Wong both emphasised the importance of having access to paid platforms like Freepik, Shutterstock, and Ouch by Icons8. These platforms offer a broader range of images, icons, and illustrations that are often more aligned with the specific needs of eLearning projects.

However, it’s not just about having access to a vast library of images. It’s about using those images strategically to tell a story, convey a message, or support a learning objective. As designers, we need to be selective and intentional in our choices. For instance, I often find myself gravitating towards tools like Adobe XD and Illustrator, not just for their design capabilities, but for the control they give me over customising and integrating images seamlessly into my projects.

The Art of Customisation and Gender-Neutral Imagery

One of the most insightful parts of our discussion was around the customisation of images and the creation of gender-neutral visuals. Shirleen Wong shared her process of modifying stock images to better align with the diverse and inclusive values we aim to reflect in our designs. By altering hairstyles, clothing, and even removing or adding specific details, she ensures that the images used in her courses are inclusive and representative of all learners.

This approach to customisation is not just about making images look good—it’s about making them meaningful and relevant. As a thought leader in this field, I believe that the visuals we choose must resonate with the learners, making them feel seen and understood. Whether it’s through the use of faceless illustrations, as Emma Pawson suggested, or by carefully selecting imagery that avoids reinforcing stereotypes, our goal is always to create an inclusive learning environment.

Must-Have Resources for eLearning Designers

Throughout our conversation, several tools and resources emerged as favourites among The LX Collective:

  1. Freepik: A go-to resource for both free and premium images, illustrations, and icons.
  2. Adobe XD and Illustrator: Essential for customising images and creating mock-ups that align with project aesthetics.
  3. Lightroom: Amanda’s favourite tool for quick image edits, making photos look polished and professional.
  4. Gravit Designer and Vector: Great alternatives to Adobe’s suite, offering powerful design capabilities for those on a budget.
  5. Smartmockups: A tool I frequently use for creating professional-looking mock-ups that help clients visualise the final product early in the design process.

These tools not only enhance the quality of our work but also streamline our workflows, allowing us to focus on what we do best—creating impactful learning experiences.

Final Thoughts: Investing in Quality and Creativity

As eLearning designers, our work is about more than just delivering content—it’s about creating experiences that engage, inform, and inspire. The images we choose play a crucial role in that process, and investing in the right tools and resources is essential. Whether you’re just starting out or are an experienced designer, I encourage you to explore the tools we’ve discussed, experiment with customisation, and always keep the learner at the heart of your design choices.

In this rapidly evolving field, staying curious and open to new techniques is key. By doing so, we not only improve our craft but also continue to push the boundaries of what’s possible in eLearning design.

If you enjoyed this discussion and want to learn more about the tools and strategies we use in our work, stay tuned for future episodes of The Learning Pro Live. Together, we’ll continue to explore the latest trends, tools, and techniques that are shaping the future of learning design.

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About Cath Ellis

Cath Ellis is an eLearning Designer and Developer based out of Melbourne, crafting engaging and effective learning experiences.
ABN: 32 316 313 079
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