Park Lane Group
Park Lane Induction
When Officeworks approached me, they were struggling with low engagement across their existing Rise e-learning modules. For the “Same Day Print” suite, they needed a complete departure from the status quo. I introduced the concept of “Learning Moments”—targeted, 15-minute high-impact modules designed for the busy retail environment. By ditching dated imagery and generic templates, I delivered a high-end, bespoke learning experience that felt as modern as the Officeworks brand itself.
Increase Engagement: Replace long-form, uninspiring content with fast-paced, interactive modules.
Modernize the Visual Identity: Overhaul dated brand assets to better reflect the current Officeworks workforce.
Implement “Learning Moments”: Successfully pivot the training strategy to a 15-minute micro-learning format.
Drive Service Excellence: Ensure team members could confidently execute the “Same Day Print” workflow through clear, visual guidance.
I acted as the Lead Learning Experience Designer & Creative Developer, overseeing the transition from legacy Rise modules to a custom-built solution.
Product Strategy: Proposed and developed the “Learning Moments” framework to solve the engagement gap.
Visual Design: Created a custom Evolve theme from scratch to provide a unique, premium interface.
Character Development: Designed a diverse suite of custom characters in Vyond to represent the actual Officeworks workforce.
Multimedia Production: Wrote, produced, and animated a series of high-end videos to anchor each module.
Technical Development: Built the final responsive suite using Evolve, ensuring a seamless experience on all devices.
My approach focused on Visual Storytelling and Efficiency:
Framework Shift: I began by auditing the existing content and condensing it into the 15-minute “Learning Moment” structure.
Bespoke Theme Development: Rather than using a standard template, I built a custom Evolve theme tailored to the Officeworks aesthetic, providing a sleek, “high-end” feel they had previously lacked.
Humanising the Brand: I used Vyond to create a suite of characters that felt authentic to the team. These characters appeared in animated videos that introduced key concepts, making the training feel like a conversation rather than a lecture.
Interactive Deployment: I ensured every “Learning Moment” was packed with interactive touchpoints, keeping the learner active throughout the short duration.
The “Learning Moment” Format: A strategic 15-minute cap on module length, perfectly suited for the retail environment.
Bespoke Evolve Theme: A unique visual shell that differentiated this suite from all other internal training.
Representational Animation: Custom-designed Vyond characters that allowed staff to see themselves in the training.
Video-Centric Learning: High-quality animated videos that simplified complex printing processes into easy-to-follow steps.
Challenge: Overcoming “training fatigue” caused by previous long-form modules.
Solution: The “Learning Moments” name and format immediately signaled to staff that this was different. By keeping the content to a strict 15-minute limit, we respected their time and increased completion rates.
Challenge: Dealing with dated, uninspiring existing imagery.
Solution: I bypassed the old assets entirely. By creating a custom theme and a new suite of Vyond animations, I gave the project a fresh start and a “premium” look that the client immediately loved.
The “Same Day Print” suite completely changed the internal perception of e-learning at Officeworks.
High-End Recognition: The client was thrilled with the bespoke look, noting it felt significantly more professional than their previous Rise-based content.
Staff Adoration: Feedback from the workforce was overwhelmingly positive; staff loved the shorter format and the relatable, modern animations.
Cultural Shift: The success of the “Learning Moments” concept provided a new blueprint for how Officeworks approaches quick-hit retail training.
