
Why does most corporate training fail? Because it treats professionals like school children. Unlock the power of Andragogy and Malcolm Knowles’ principles to design learning that adults actually respect and retain.
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There is a reason why so many corporate training sessions feel painful. It’s because they often mimic the environment we all remember from school: The teacher stands at the front, the students sit in rows, and the goal is to memorise facts for a test.
This is Pedagogy (literally “leading children”). It works for kids because they are dependent personalities with limited life experience.
But your employees aren’t kids.
When you apply these schoolroom tactics to professionals, you don’t just bore them; you insult them. To train adults effectively, you must shift from Pedagogy to Andragogy (the art of teaching adults).
At the heart of this shift are Malcolm Knowles’ Adult Learning Principles. Understanding these six pillars is the difference between a compliant workforce and a capable one.
Malcolm Knowles didn’t just theorise; he provided a blueprint for engagement. Here is how to translate his principles into your design.
The Principle: Children learn because they are told they have to. Adults need to know why they are learning something before they are willing to invest energy in it.
The Design Fix:
The Principle: As we mature, our self-concept moves from being a dependent personality to being a self-directed human being. Adults resent being spoon-fed.
The Design Fix:
The Principle: Kids are blank slates. Adults come with a reservoir of experience. If you ignore that experience, you reject the learner.
The Design Fix:
The Principle: Adults become ready to learn things when they experience a need to cope with a real-life situation. They want “Just-in-Time” learning, not “Just-in-Case.”
The Design Fix:
The Principle: Children are subject-centred (Math, English, Science). Adults are problem-centred (How do I fix this spreadsheet? How do I fire someone legally?).
The Design Fix:
The Principle: While adults respond to external motivators (salary, promotions), the most potent motivators are internal (job satisfaction, self-esteem, quality of life).
The Design Fix:
| Feature | Pedagogy (Child Learning) | Andragogy (Adult Learning) |
| Learner Role | Dependent. The teacher directs. | Self-directed. The teacher facilitates. |
| Experience | Little value. The teacher is the expert. | High value. Experience is a resource. |
| Orientation | Subject-centered (Logic 101). | Task/Problem-centred (Fixing a bug). |
| Motivation | External (Grades, parent approval). | Internal (Self-improvement, curiosity). |
| Climate | Authority-oriented. Formal. | Collaborative. Respectful. Informal. |
Adults vote with their attention. If your training doesn’t solve a problem, respect their autonomy, or acknowledge their experience, they will tune out.
Effective Instructional Design isn’t about dumbing things down; it’s about treating your audience like the capable professionals they are.
Stop lecturing and start solving problems. Book a coaching session with me to learn how to apply Knowles’ principles to your next project.